We call it StepRep. You can call it whatever you want.
StepRep is a white label product. That means you can apply your own branding and pass it on to your clients. The online dashboard and all email communications will have your name, your logo, and your colors.

StepRep fully supports SSO (single sign-on) so your customers can enjoy a seamless experience. They don't need a separate logon to access their StepRep accounts.